The USC Annenberg Center on Communication Leadership & Policy (CCLP) is pleased to support The PyeongChang 2018 Olympic Twitter Analysis Project, which will examine whether or not the South Korean government achieved its diplomatic goals for the Winter Olympics. The project will:
- Analyze how South Korea used soft power to increase its influence and build its reputation in the international community;
- Examine if and how North Korea’s participation in the Games changed the international audience’s perception and understanding of the country; and
- Comment on whether or not South Korea was successful in achieving its plans for a “peaceful Olympics”
The project was initiated by and will be carried out by CCLP Cowan Scholar and USC Annenberg Public Diplomacy student Jung-hwa “Judy” Kang. The first report of the project can be found here.