Technology shifts soft power goals from ‘winning hearts and minds’ to forming relationships

WASHINGTON – Successful deployment of soft power in the 21st century requires rethinking not only methods but also goals. That was the message this week from Nicholas Cull, who spoke at a CCLP forum here this week. Cull, who directs the Masters Program in Public Diplomacy at USC, urged policy makers to shift from "winning hearts and minds" to a new framing, enabled and driven by social media. "It is post-statecraft," said Cull. "It's not about 'hearts and minds.' It's about relationships."…

Monumental crowds drawn to witness election 2012 results at USC’s Ronald Tutor Campus Center

With far more than 500 guests throughout the evening, USC's community gathered around the election night coverage on Tuesday inside the Ronald Tutor Campus Center mirroring the anticipation felt across the nation. Students on hand to experience the event echoed the youth vote indicating that apathy amongst younger voters is often over estimated….

CCLP and the Annenberg School file FCC comment advocating for multi-disciplinary research on localism and diversity

On March 5th, 2012, the CCLP and the USC Annenberg School for Communication & Journalism filed comments in response to the FCC's Notice of Proposed Rule Making regarding the 2010 Quadrennial Regulatory Review, Review of the Commission's Broadcast Ownership Rules (FCC MB Docket No. 09-182) and Promoting Diversification of Ownership in the Broadcast Services (FCC MB Docket No. 07-294). The CCLP and the Annenberg School for Communication & Journalism submitted the comments on behalf of the Communication Policy Research Network (CPRN), a national consortium of non-partisan and multidisciplinary social scientists, legal scholars, journalists, and communication experts. This group has spent…

Annual Report to the Annenberg Foundation for Fiscal Year 2009-10

Background In 2006, the Annenberg Foundation established the Annenberg Center on Communication Leadership and established and endowed the Annenberg Family Chair in Communication Leadership at the University of Southern California's Annenberg School for Communication & Journalism. In 2009, the Center's name was changed to the Center on Communication Leadership & Policy (CCLP) to better reflect the breadth of its activities and research. The Foundation established and endowed the Annenberg Family Chair with a $3 million grant in July 2006. The Foundation established CCLP through a $3 million grant scheduled to be paid in five installments of $600,000, beginning in July…

"Warren, Do You Have a Minute?"

For the past sixty years–before a strategic acquisition, during an international crisis, or after four years in college, one question has been asked by CEO's, presidents, and students alike. "Warren, do you have a minute?" Six words, perhaps better than any other, summarize the life of USC professor and CCLP Distinguished Fellow Warren Bennis, "the founding father of the modern leadership movement." At an October 6th event hosted by the Center on Communication Leadership & Policy, the leadership guru spent a few minutes with USC students, faculty and staff to share stories from his latest book, Still Surprised: A Memoir…

Geoffrey Cowan named president of Sunnylands Trust

CCLP director Geoffrey Cowan, dean emeritus of the Annenberg School for Communication & Journalism, has been named the first president of the Annenberg Foundation Trust at Sunnylands. The Sunnylands Trust is an independent 501(c)(3) nonprofit operating entity established by the Annenberg Foundation primarily to hold high level retreats that "address serious issues facing the nation and the world community." Sunnylands is the name of the late Walter and Leonore Annenberg's beautiful 200-acre estate in Rancho Mirage, Calif. The estate will serve as a venue for important meetings of top government officials and leaders from education, philanthropy, the arts, culture, science…

Powell appointed USC’s director of Washington policy initiatives

Adam Clayton Powell III, CCLP Senior Fellow, has been named the University of Southern California's director of Washington policy initiatives. His new position was announced to the USC faculty and staff by the Acting Provost, Elizabeth Garrett on July 2, 2010. In his new position, Powell will work closely with the USC vice provost of global initiatives on a number of important projects, including the USC Africa Initiative and the university's continued efforts in India. He will also assist USC's Annenberg School for Communication and Journalism on strategic initiatives, including important projects focused on communication policy. In addition, Powell will…