M{2e} @ Annenberg Showcases Jeffrey Klein

CCLP Executive in Residence Jeffrey Klein shares his expertise on news organizations paywall practices with M{2e} @ Annenberg. "If they are going to survive long term, news organizations need to diversify their revenue streams, from advertising and paywalls for niche content, to events, demographic targeting and even direct sales of goods and services." Read more of Klein's insight here. Tweet !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-30447548-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);……