Technology shifts soft power goals from ‘winning hearts and minds’ to forming relationships

WASHINGTON – Successful deployment of soft power in the 21st century requires rethinking not only methods but also goals. That was the message this week from Nicholas Cull, who spoke at a CCLP forum here this week. Cull, who directs the Masters Program in Public Diplomacy at USC, urged policy makers to shift from "winning hearts and minds" to a new framing, enabled and driven by social media. "It is post-statecraft," said Cull. "It's not about 'hearts and minds.' It's about relationships."…

Australia debates whether cell phones reduce need for a fiber data network

SYDNEY – Critics here are sniping at the Australian government's plan to build optical fiber links to almost all homes here, at an estimated cost of $43 billion. The criticism is that the plan is going forward according to a plan devised years ago – a plan which assumes personal computers would be the way Australians connect to the Internet. At the time, that was correct. But now, with the unexpected surge of mobile devices as a primary medium and with the rise of smart phones as the way people reach the Internet, critics are saying the project could…

CCLP Washington, DC policy forum: Media Ownership and the Public Interest

The University of Southern California Annenberg Center on Communication Leadership and Policy and the New America Foundation's Media Policy Initiative present a discussion with industry leaders and top policymakers on media ownership and the public interest. The event will take place on Thursday, Jan. 24 from 2:00-4:30 p.m ET at the Newseum in Washington, DC. Webcast:…

Millions of Africans use cell phones for health news and information

WASHINGTON – Millions of Africans now receive critical health information on their cell phones, according to speakers at a CCLP forum here yesterday, with the Voice of America alone reaching tens of millions of Africans a week. "VOA's African Health Network is a multimedia initiative in thirteen languages that reaches 50 million people a week," said Nancy Coviello, the AHN's Project Manager. "Literally no one else is doing this – not the BBC, Deutsche Welle, not anyone that we can find."…

Monumental crowds drawn to witness election 2012 results at USC’s Ronald Tutor Campus Center

With far more than 500 guests throughout the evening, USC's community gathered around the election night coverage on Tuesday inside the Ronald Tutor Campus Center mirroring the anticipation felt across the nation. Students on hand to experience the event echoed the youth vote indicating that apathy amongst younger voters is often over estimated….

USAID, CCLP call for students to address human trafficking online

The U.S. Agency for International Development (USAID) is tapping tech-savvy students to combat one of the most complex human rights issues of the 21st Century – human trafficking. On Wednesday, October 24, the agency launched ChallengeSlavery.org, its Counter Trafficking in Persons (C-TIP) Campus Challenge. The initiative calls on university students to develop creative technology solutions to prevent human trafficking, to enable victims to escape from traffickers, and to assist survivors in recovering from trauma so that they can lead productive lives….

Live presidential debate screening gathers record numbers of the USC community

Record crowds assembled at the Annenberg School for Communication and Journalism for the election season's first presidential debate, held on October 3, 2012. The USC Annenberg Center on Communication Leadership & Policy, in partnership with Jesse M. Unruh Institute of Politics, welcomed over 350 members of the USC community throughout the evening, the largest ever debate viewing on the USC campus….