Gerald Giaquinta

geraldFaculty Fellow Gerald Giaquinta is a marketing consultant, corporate executive, and Associate Professor of Clinical Department of Business Communication at the USC Marshall School of Business. He was recently named Academic Director of the World Bachelor in Business program at the Marshall School, as well as Advisor and Visiting Professor of the Masters in Cultural Diplomacy and Global Communications Program at Cattolica University in Milan and Rome.

As a faculty fellow, Giaquinta focuses on leadership communication in the new economy and the role and impact of public diplomacy on business. He is an expert in strategic communication, marketing, and operational analysis. He has over 25 years of executive-level corporate and agency experience and has advised Fortune 100 and start-up companies. His recent work has been in public-private partnerships. He is the founder of The Giaquinta Group, a strategic communications and marketing consulting firm whose clients have included Visa, Netflix, MGM, Lexus, Daimler, Sony, World Expo, and Grocery Manufacturers Association, among others.

Giaquinta’s professional career began when he was finishing his MPA at the University of Southern California and began working for Eli Lilly & Co., the pharmaceutical giant. Hired in sales, he then became a spokesperson for product and corporate issues. While working, he continued his studies at USC for a PhD in Public Policy and Administration.

Giaquinta worked at Toyota USA for 10 years where he held progressively responsible management positions in public relations, government relations, strategic planning and advertising. While at Toyota, Giaquinta attended Loyola Law School and earned a JD. He was a key member of the Lexus launch team.

Mercedes-Benz recruited Giaquinta as head of North American communications and then as vice president of West Coast operations responsible for sales, marketing, and distribution. He then transitioned from the corporate world to the agency side and became president and CEO of Chiat/Day Communications. Strengthening ties with clients such as Nissan and McDonald’s, he integrated the agency’s communications activities with Chiat/Day Advertising.

Giaquinta later joined Sony Pictures Entertainment. As executive vice president and corporate officer, he worked in all aspects of Sony’s corporate marketing and communications efforts and was the liaison and integrator with Sony Electronics, Sony Music, Playstation, and Sony Corporation in Tokyo. From motion pictures to television to digital entertainment, he coordinated company-wide communications and strategies.

Contact Gerald at commlead@usc.edu.