Florian von Heintze, Deputy Editor-in-Chief of BILD, Europe’s bestselling newspaper, is a senior print journalist with extensive experience in reporting, writing, editing, managing and marketing weekly magazines as well as local and national daily newspapers.
Published by German media group Axel Springer SE, BILD has more than 11 million daily readers. Von Heintze joined BILD as Deputy Editor-in-Chief in 2004, where he focuses on both editorial content and strategic partnerships, working with advertisers and public institutions including Greenpeace, the World Wildlife Fund, the German AAA, and various schools and museums.
Born into a family of journalists, von Heintze founded a student newspaper at his high school in Hamburg, Germany. He started his professional career in 1981 as news and political editor for BZ, the largest newspaper in then-divided Berlin. He later became special reporter for the Sunday paper BILD am Sonntag, and in 1987 he became a foreign correspondent in New York City, covering the USA and Canada for all Springer publications in Germany.
After the reunification, von Heintze moved back to Germany and worked as political correspondent for BILD in the former capital Bonn. He then joined BURDA publishing in Munich to become Deputy Editor-in-Chief of BUNTE, Germany’s leading people magazine.
At the age of 34 von Heintze was announced Editor-in-Chief of TVneu, a newly founded weekly TV-magazine published by Springer out of Hamburg. He doubled the circulation within a year to more than a million and later took over two more of Springer’s TV-magazines, becoming the company’s first “multiple” Editor-in-Chief. He formed one editorial staff out of three to deliver content to three different magazines covering the same market.
After eight years he went back to newspaper journalism, becoming Editor-in-Chief of BZ in Berlin, then joining BILD two years later.
Because of the rapidly growing BILD.de, the online-edition of BILD with 15 million unique users and 300 million visits per month, von Heintze is currently staying in Los Angeles to get deeper insights into social and digital media and contribute to CCLP as a 2014-15 visiting fellow.