Public media junior staff question ability of senior managers to manage digital and social media platforms

WASHINGTON – Senior managers in U.S. public media and millennial junior staff members share almost identical visions of the transition from broadcasting to digital platforms over the next ten years, according to a new survey presented at today's CCLP forum here. But the same survey shows more than 40% of the younger staff members are not confident that senior managers know what they are doing in digital media. The senior managers and junior staff were very close in their projections of the shift from broadcasting in 2013 to digital in 2023, "within a few percentage points" according to Mark Fuerst,…

Webcast – Public Media Futures: The Future of Media Leadership

On June 14, 2013 at 9 a.m. EDT/6 a.m. PDT USC Annenberg's Center on Communication Leadership & Policy, in partnership with the American University School of Communication presents the fifth installment of Public Media Futures Forum. The latest in an ongoing series of Public Media Futures forums will spotlight, "The Future of Media Leadership." The June 14th roundtable discussion, "Public Media Futures: The Future of Media Leadership," will be hosted by the USC Annenberg's Center on Communication Leadership and Policy in conjunction with the American University's School of Communication, publisher of Current. The event will broadcast live on USTREAM: (9…

Public Media Futures forum acknowledges the challenge of online content management

On September 20, 2012 the USC Annenberg's Center on Communication Leadership & Policy, in partnership with the American University School of Communication and Current.org presented the fourth installment of Public Media Futures forum at Bloomberg's offices in San Francisco, CA. The fourth installment of Public Media Future's highlighted news content innovation and social media collaborate facilitation within the public broadcasting sector. Watch the forum below:…

CCLP public media futures forum (part III) , "Understanding Revenue Potential"

On July 10, 2012 at 9 PT/Noon ET USC Annenberg's Center on Communication Leadership & Policy, in partnership with the American University School of Communication presents the third installment of Public Media Futures Forum at the University of Washington. The third installment of Public Media Future's focuses in on the question: "What are the revenue development opportunities of the next decade?" The previous forums successfully focused on innovations in public media business models featuring the industry's leading public media executives. For a previous account of the forum, click here. Virtual participants are encouraged to tune in and interact with the…

CCLP forum showcases innovations in public media

Top public media executives and producers gathered in Los Angeles on April 28 to discuss the future of public media by highlighting success stories and exploring ways in which public media could incorporate innovative programming and new approaches to sustainable funding. USC Annenberg Dean Ernest J. Wilson, former chairman of the Corporation for Public Broadcasting, opened the forum off with the warning: "We either innovate or die. That's just the bottom line." The subsequent dialogue centered on the themes of multiplatform news coverage, collaboration, and extending the reach of public media by targeting diverse communities in the local market. The…