Public media junior staff question ability of senior managers to manage digital and social media platforms

WASHINGTON – Senior managers in U.S. public media and millennial junior staff members share almost identical visions of the transition from broadcasting to digital platforms over the next ten years, according to a new survey presented at today's CCLP forum here. But the same survey shows more than 40% of the younger staff members are not confident that senior managers know what they are doing in digital media. The senior managers and junior staff were very close in their projections of the shift from broadcasting in 2013 to digital in 2023, "within a few percentage points" according to Mark Fuerst,…

Webcast – Public Media Futures: The Future of Media Leadership

On June 14, 2013 at 9 a.m. EDT/6 a.m. PDT USC Annenberg's Center on Communication Leadership & Policy, in partnership with the American University School of Communication presents the fifth installment of Public Media Futures Forum. The latest in an ongoing series of Public Media Futures forums will spotlight, "The Future of Media Leadership." The June 14th roundtable discussion, "Public Media Futures: The Future of Media Leadership," will be hosted by the USC Annenberg's Center on Communication Leadership and Policy in conjunction with the American University's School of Communication, publisher of Current. The event will broadcast live on USTREAM: (9…

Leading Journalism Association Spotlights CCLP Research on Funding the News

CCLP’s groundbreaking report, Public Policy and Funding the News, continues to garner media hits and attention of experts in journalism. On March 28th, the Association for Education in Journalism and Mass Communication cited the CCLP study in their call for Congress to maintain federal funding of public broadcasting. As research also points out, commercial media enterprises have —- for most of this country’s history —- received federal assistance in the form of discounted postal subsidies and tax breaks, for instance. Yet, Americans trust public media more for relevant, complete news. A recent Roper Poll listed PBS as the nation’s most-¬≠trusted institution….

NPR chief Vivian Schiller: Don’t take the work of news gatherers for granted

At this time of tremendous upheaval in American news media, its leaders should not focus on transformation at the expense of fortifying and expanding concrete, on-the-ground reporting. That was the message offered Thursday by NPR President and CEO Vivian Schiller as she delivered the James L. Loper Lecture in Public Service Broadcasting at USC Annenberg. "For well over a decade, at gatherings like this, news people have obsessed about transformational technologies, vanishing business models and new paradigms of mass communication," Schiller told an audience of students, faculty members and leaders of influential Los Angeles-area media who gathered at USC Town…

Public radio is enjoying boom times

Dean Ernest J. Wilson III of USC Annenberg and the Center on Communication Leadership & Policy are preparing for the annual James L. Loper Lecture in Public Broadcasting on November 18, 2010. This year's speaker is NPR president and CEO, Vivian Schiller. Public radio, despite the failings of most media outlets in the US, is experiencing an increase in listeners and in funding. Below is an article published in The Los Angeles Times by James Rainey exploring the growth that is occurring in public radio. ——————————————————————————————————————————————- Larry Mantle, right, host of KPCC's popular "AirTalk" program. (Irfan Khan, Los Angeles Times…