CCTV America fights credibility issues, reaches audiences far beyond the U.S.

WASHINGTON – CCTV America must constantly battle the perception that its funders in Beijing are slanting its news broadcasts, but that may not be the case – or at least it may be an exaggeration. That was the word from Mike Walter, a news anchor at CCTV America, who spoke at Monday's CCLP Communications Leadership Forum here in Washington DC. "We have to work every day to build credibility," he said. "We have to work harder than other networks."…

Chinese TV expands into social media, with new app – for reporters

WASHINGTON – Chinese state television has embraced social media as a tool to expand its influence, according to its top consultant in the U.S. Speaking at a CCLP forum here, Jim Laurie described CCTV's expansion into social networks. Laurie said 300 CCTV reporters worldwide will soon carry a unique app that, as soon as they file a report, simultaneously transmits versions to China's Weibo, which has 369 million users, and to its English-language Facebook and Twitter sites here in the U.S….