CCLP executive in residence Jeffrey S. Klein and visiting CCLP researcher María José Vázquez Schaich published a paper in Observatorio Journal titled "Entrepreneurial journalism education: where are we now?" The study investigated how entrepreneurial skills are taught in journalism schools around the globe, exploring trends in the courses' objectives, the challenges faced by lecturers, and how these pioneering courses are integrated into each school's curriculum. Klein and Vázquez have worked together in the past to write a case study examining the viability of online community news sites. After studying how the fundamental changes in the media industry are forcing……
Tag: release
CCLP researchers examine viability of online community news sites; Report profiles challenges facing Long Beach Post
As local print, radio and television news divisions struggle to stay afloat, online community news sites are increasingly filling the gaps left by traditional news outlets. But, do these hyper-local, online startups offer a sustainable business model different from their traditional counterparts? The USC Annenberg Center on Communication Leadership & Policy (CCLP) seeks to answer that question with the publication of a new case study on the challenges facing the Long Beach Post, an online news website launched in 2006. The report, "Online Community News: A Case Study in Long Beach, California — What It Takes to Survive and Thrive"……