Allowing comments on news stories is increasingly common, despite the potential pitfalls. One of the benefits of comments section can actually be increased pageviews which translate into increased online advertising dollars. It keeps readers at the site longer, can create a community of users, and increases the interaction between producers and consumers of news. All of this may result in added revenue. You can read the article from the San Francisco Chronicle here…….
Month: May 2009
White House wary of involvement in journalism
When pressed at Monday's briefing, White House press secretary Robert Gibbs expressed concern over the failing newspaper industry, but stated, "I don't know what, in all honesty, government can do about it." Even as Sen. John Kerry begins holding hearings this week on the state of the newspaper industry, it appears that the White House is not planning imminent action. You can read the article in the Huffington Post here…….
Newspaper to go on the air
The Detroit Free Press has partnered with a local CBS affiliate, WWJ-TV, to launch a morning news show. The program will air two hours each weekday morning, and feature content produced by the newspaper's journalists, in addition to updates on weather and traffic. You can read the announcement by the Free Press on their website…….
Automated tweets supply news
National Public Radio combined computer code, archives and Google Hot Trends to create an automated Twitter account NPRBackstory. It goes like this: the code automatically detects frequent search terms, checks within the NPR archives for related stories and posts the link on Twitter, all without any human involvement. The goal of the project is to provide some backstory and context to breaking news, and to make full use of the online NPR archives that date back to 1995. You can read the Nieman Journalism Lab post here. And you can follow NPRbackstory on Twitter …….
MTV to share revenue with social networks
MTV is promoting its new show, What You're Watching with Alexa Chung, by taking advantages of new media. Yet the television channel is taking the unprecented step of sharing the ad revenue from the show with Facebook and Twitter. While many companies and industries, including CNN and Us Weekly, have used these two sites to promote their projects, this is the first time that either site will receive revenue for hosting the organization. You can read the post on Paid Content here…….