Author and communication technology expert Morley Winograd has been appointed as a 2011 senior fellow of the USC Annenberg Center on Communication Leadership & Policy (CCLP). Winograd, who is co-author with Michael D. Hais of the forthcoming book, Millennial Momentum: How a New Generation is Remaking America, will help lead discussions and research projects on how the Millennial generation is reshaping the use of communication technologies.
“Millennials turned the Internet, created by older generations to empower individuals, into a powerful new tool for increasing social interactions. I look forward to working with the Center to understand in more depth the way a generation’s values interacts with communication technologies to alter them both,” Winograd said
“Morley Winograd is a visionary scholar and former White House policy advisor who has worked to advance understanding of the profound impact of communication technology on our society ,” said Geoffrey Cowan, CCLP director. “We are delighted that he will continue his cutting edge work in his role as a senior fellow of the Center on Communication Leadership & Policy.”
Winograd also co-authored, with Hais, Millennial Makeover: MySpace, YouTube and the Future of American Politics (Rutgers: 2008), which was named by The New York Times as one of its ten favorite books of 2008. He co-authored, with Dudley Buffa, Taking Control: Politics in the Information Age (Holt: 1996) and serves on the board of myImpact.org, a non-profit devoted to using social media to encourage participation in community service activities.
Winograd served as the executive director of the Institute for Communication Technology Management (CTM) at USC’s Marshall School of Business from 2001 until his retirement in 2009. Previously, Winograd served as a senior policy advisor to Vice President Al Gore and director of the National Partnership for Reinventing Government.
Currently, he is also president and CEO of Morwin, Inc., a strategic planning consulting company for government and non-profit organizations and a fellow with NDN and the New Policy Institute. Winograd earned a Bachelor of Business Administration and attended Law School at the University of Michigan.