Technology shifts soft power goals from ‘winning hearts and minds’ to forming relationships

WASHINGTON – Successful deployment of soft power in the 21st century requires rethinking not only methods but also goals. That was the message this week from Nicholas Cull, who spoke at a CCLP forum here this week. Cull, who directs the Masters Program in Public Diplomacy at USC, urged policy makers to shift from "winning hearts and minds" to a new framing, enabled and driven by social media. "It is post-statecraft," said Cull. "It's not about 'hearts and minds.' It's about relationships."……

FCC’s Zachary Katz named CCLP Senior Fellow

Zachary Katz, Chief of Staff of the Federal Communications Commission, has been appointed a Senior Fellow of the Center on Communication Leadership & Policy (CCLP) at the University of Southern California's Annenberg School for Communication and Journalism. The appointment begins in July 2013 following his planned departure from the FCC after Chairman Julius Genachowski leaves the agency later this month. As a senior fellow, Katz will help develop, lead and advise on programs and research projects related to broadband, mobile and media initiatives. He joins a distinguished group of CCLP senior fellows that include journalists and media executives such as……

White House initiative spotlights CCLP’s research at Johns Hopkins symposium

"Technologies are being used by malicious actors to create illicit networks," CCLP research director Mark Latonero said at a first-of-its-kind symposium on addressing the needs of victims of child sex trafficking. "However," he continued, "the use of such tools leaves digital fingerprints which law enforcement can use to combat criminal activity such as domestic child sex trafficking." Latonero presented research from the CCLP's groundbreaking initiative on Technology & Trafficking at the forum held on May 1-2, 2013 at Johns Hopkins Bloomberg School of Public Health in Baltimore. The symposium is part of a White House initiative and was hosted by……

End Trafficking Symposium highlights CCLP’s Technology & Human Trafficking initiative.

On May 1-2, 2013, the Johns Hopkins Bloomberg School of Public Health, the Advisory Council on Child Trafficking (ACCT) and the Goldman Sachs 10,000 Women will host a symposium to address the needs of victims of child sex trafficking. Research director Mark Latonero will highlight USC Annenberg's Center on Communication Leadership & Policies spearheading research initiative on Technology & Trafficking starting at 2:25 pm Eastern Time/11:15 am Pacific Time. Watch the live webcast on the John Hopkins Bloomberg School of Public Health website by clicking here…….