Columbia Journalism School features CCLP case study

Describing it as “a powerful new case on the business of media,” the Columbia Journalism School announced that it will feature CCLP’s research work on the Long Beach Post as a new case study for use in its prestigious Knight Case Studies Initiative. The case study, The Jury is Out: The Long Beach Post and Online Local News, is authored by CCLP Executive-in-Residence Jeffrey S. Klein and Research Associate María J. Vázquez. The report is available for journalism educators and students throughout the country and will be used as a teaching resource on the future of online community news websites….

15 Ways to Generate Revenue for a Community News Web Site

My co-author María J. Vázquez and I recently finished writing a case study on a hyperlocal community news site in Long Beach California, the Long Beach Post. As with so many of these entrepreneurial sites, the founders were doing a great job of journalism and technology. The challenge was on the business and sales side. How do you effectively generate revenues to sustain the enterprise? Here are 15 suggestions to consider if you are building a community news web business, or any web content business for that matter. 1. Webinar. Find a topic of interest to an audience and a…

CCLP researchers examine viability of online community news sites; Report profiles challenges facing Long Beach Post

As local print, radio and television news divisions struggle to stay afloat, online community news sites are increasingly filling the gaps left by traditional news outlets. But, do these hyper-local, online startups offer a sustainable business model different from their traditional counterparts? The USC Annenberg Center on Communication Leadership & Policy (CCLP) seeks to answer that question with the publication of a new case study on the challenges facing the Long Beach Post, an online news website launched in 2006. The report, "Online Community News: A Case Study in Long Beach, California — What It Takes to Survive and Thrive"…

Journalism entrepreneurship on the hyperlocal level – a case study in community news

“There is a profound crisis taking place in American journalism.” That is the introductory line to the case study being published today by the USC Annenberg Center on Communication Leadership & Policy. My coauthor, María Vázquez, and I hope that this case, which focuses on the real life trials and tribulations of a four year old community news web site in a suburb of Los Angeles, will add to the admittedly parse academic literature on what some people call “hyper-local news”. Existing news magazines and newspapers face serious threats to their continued profitability and viability. The future outlook for local…

Public radio is enjoying boom times

Dean Ernest J. Wilson III of USC Annenberg and the Center on Communication Leadership & Policy are preparing for the annual James L. Loper Lecture in Public Broadcasting on November 18, 2010. This year's speaker is NPR president and CEO, Vivian Schiller. Public radio, despite the failings of most media outlets in the US, is experiencing an increase in listeners and in funding. Below is an article published in The Los Angeles Times by James Rainey exploring the growth that is occurring in public radio. ——————————————————————————————————————————————- Larry Mantle, right, host of KPCC's popular "AirTalk" program. (Irfan Khan, Los Angeles Times…

Bloggers and the First Amendment: Shield Law Test

(Note: This is the second in a series of posts about this topic by Kelsey Browne & Ariel Fox) Finally, on its 17th try, the Senate Judiciary Committee voted to send the proposed Federal Shield Law to the floor. This is promising, particularly because the Senate bill's definition of who would be eligible for Shield Law protection – as it currently stands – is pretty good for bloggers, and better than the House bill's definition. As we discussed previously, the House's version restricts coverage to those who receive a substantial portion of their livelihood or substantial financial gain from their…

Entrepreneurship and the Community Web

In partnership with USC Annenberg’s School of Journalism, Center on Communication Leadership & Policy Senior Fellow and USC Annenberg executive in residence David Westphal convenes a meeting of top producers of web based community news and information to discuss best practices, building audiences, and serving the information needs of local communities. The program also includes presentations by Jarl Mohn, media investor, philanthropist and USC Annenberg board chairman and Jonathan Weber, founder and editor of NewWest.net. This program is part of Dean Ernest Wilson’s Entrepreneurship and Economic Literacy Initiative (ELE). There is no charge to attend, but advance registration is requested….

Two Newspaper Models: Microlocal success, large market challenges

WASHINGTON, D.C. – The latest evidence of financial viability of microlocal news comes from an article in the Wall Street Journal describing the Register-Star, a successful newspaper in Hudson, a town in Columbia County, New York. The formula is a familiar one: "a rich diet of local politics, education news, crime, school sports and people stories." And according to the Journal article, the Register-Star never relied on classified advertising as heavily as the major metro dailies, all of which have seen their classified ad revenue eviscerated by craigslist.com. But that's another blog; let's go back to the editorial side, to…

Will YouTube be the Craigslist of TV News?

BOSTON — Watch that space: YouTube video news is here, tailored just for you, featuring news of your microlocal neighborhood, just for you. If you haven't seen it, YouTube News Near You is an automated microlocal news service, with software detecting a your location and matching it with video news stories from that neighborhood. Turn on, tune in, and drop out of the six o'clock local TV news. So far the story selection is pretty limited. Think of YouTube's new local news service as 2009's version of the "Camel News Caravan," NBC's 15-minute nightly newscast of the early 1950's, hop…