Why does anyone really want to buy NBC?

WASHINGTON – Any day now, if published reports are accurate, cable giant Comcast will celebrate Thanksgiving not by dining on turkey but by feasting on peacock: Comcast is set to acquire NBC from General Electric. However, reports in the past few weeks touching on the financial performance and prospects of NBC Television raise an interesting question: Why does anyone really want to buy NBC? And why does Comcast, in particular, really want to buy NBC?……

Chernin shares details of Comcast plans to acquire NBC Universal

It would be better for NBC Universal to be owned by a media and entertainment company like Comcast than by a conglomerate like General Electric, says media executive Peter Chernin. He was the featured guest Monday, Nov. 16, 2009 at the annual Communication Leadership CEO Series, presented by CCLP in partnership with USC's Marshall School of Business and USC Spectrum. Chernin has been advising Comcast in its planned acquisition of NBC Universal. He did not receive compensation for his role in the talks other than a charitable donation made by Comcast to Malaria No More, a global health organization that……