CCLP Researchers in Jakarta Launch Major Study on Media & the Fight Against Trafficking

The Technology & Trafficking research team spent a week in Jakarta, Indonesia, to launch a major study that assesses the potential success and effectiveness of media campaigns to raise awareness and ultimately change behavior towards human trafficking. The project is being conducted with support from the U.S. Agency for International Development (USAID), Institute of International Education (IIE), and MTV EXIT Foundation. The research team is co-led by CCLP research director Mark Latonero, Ph.D. and USC Annenberg Communication professor, CCLP faculty fellow Patricia Riley and Annenberg associate professor Sheila Murphy. Research associates include Communication doctoral student Prawit Thainiyom and Masters of…

Technology shifts soft power goals from ‘winning hearts and minds’ to forming relationships

WASHINGTON – Successful deployment of soft power in the 21st century requires rethinking not only methods but also goals. That was the message this week from Nicholas Cull, who spoke at a CCLP forum here this week. Cull, who directs the Masters Program in Public Diplomacy at USC, urged policy makers to shift from "winning hearts and minds" to a new framing, enabled and driven by social media. "It is post-statecraft," said Cull. "It's not about 'hearts and minds.' It's about relationships."…

Chinese TV expands into social media, with new app – for reporters

WASHINGTON – Chinese state television has embraced social media as a tool to expand its influence, according to its top consultant in the U.S. Speaking at a CCLP forum here, Jim Laurie described CCTV's expansion into social networks. Laurie said 300 CCTV reporters worldwide will soon carry a unique app that, as soon as they file a report, simultaneously transmits versions to China's Weibo, which has 369 million users, and to its English-language Facebook and Twitter sites here in the U.S….

Digital, social media are major boost US image, message abroad

WASHINGTON – The Internet and social media are providing a major boost for America's image and messages abroad, according to Dawn McCall (pictured right), Coordinator of International Information Programs (IIP) for the State Department, speaking here at a CCLP forum. "The reality for public diplomacy has dramatically changed and so has the environment in which IIP operates today," McCall said. "I am sure no one in this room could have predicted five years ago how differently we would engage with each other today."…

Social media viewed as critical tool for cultural diplomacy

WASHINGTON – Facebook, Twitter and other digital social network tools are now integral to cultural diplomacy and arts exchanges, according to presenters at today's CCLP Washington DC "First Monday" forum. Anita Maynard-Losh, Director of Community Engagement for Washington's Arena Stage complex, said she uses Facebook to link twelve ensembles in the U.S. with four theater groups in India….

CCLP launches public diplomacy series in Washington, D.C.

WASHINGTON – Public diplomacy is the focus of a new series of the Center on Communication Leadership and Policy forums that launched last week on August 30th, in Washington D.C. The first program, "The Last Three Feet: Case Studies in Public Diplomacy," was devoted to efforts by the U.S. to establish personal relationships with publics overseas and drew on contributors to the recently published book titled by the same name. The latest book in the Public Diplomacy Series published by the Public Diplomacy Council is now available on Amazon.com, both in paperback and as an e-book. Jean E. Manes, Staff…