As legacy and new media folks convened to discuss the future of news at last week’s Journalism That Matters conference, an entrepreneurial spirit filled the air as journalists discussed elements within the industry they find necessary and those they can live without.The conference ended on an upbeat note when journalists were urged to avoid thinking, “How can I save a newspaper.” Instead, Mark Briggs, CEO of Serra Media, advocated for reporters and editors to, “[focus] on a form of journalism that is entrepreneurial…and if it doesn’t help save the institution, at least it will position the journalist to continue the important work beyond the life of that institution.” USC Annenberg’s Knight Digital Media Center is holding a boot camp on entrepreneurial journalism in May.
You can read the Poynter article in its entirety here.
Postscript: CCLP Executive in Residence Jeffrey Klein spoke at the above mentioned Entrepreneurial Boot Camp. He wrote about his experience and lecture on the CCLP blog.