Steve Outing writes that instead of threatening Google with legal action or withholding content, news outlets should increase their collaboration with the search company. Outing’s argument is that attempting to stop Google from linking to their sites is counterproductive, taking eyeballs away from their original content. Instead, news organizations should be coming up with ways to help Google make more money, by optimizing searches and aggregation. With this collaboration, the news sources could receive a share of the revenue from Google’s ad money.