Just as the Seattle Post-Intelligencer experienced a drop in viewership after the newspaper went online only, a finanical newspaper in Finland has seen a similar trend. According to researchers at City University London, when Taloussanomat switched to an online-only format, it initially saw a small uptick in viewership. Five months later, however, the site found that their unique viewers had dropped by 22 percent. Two British newspapers saw their websites’ unique viewers increase by significant margins during that same period. The Finnish newspaper has since gained in viewers, in part due to the global economic crisis.