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Using Twitter to save newspapers

  • Publication date April 24, 2009
  • Categories: News

Umair Haque suggests that the New York Times might save itself by buying Twitter. The NYT could use the timeliness of Twitter to disseminate the news. Haque suggests that Twitter offers the newspaper viral distribution, context, relational capital, and the ability to experiment with business models.

You can read the blog post on the Harvard Business Publishing website here.

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