Google CEO Eric Schmidt has a plan that he believes may help newspapers generate more revenue for their content. Google’s algorthims will start bringing users the news, adapted to their preferences, without the users even looking for it. Because the news will be personalized and highly targeted, the site can charge for premium ads alongside the stories. Problematically, the content producers will not receive a cut from this additional revenue, but Google says that this will still help the newspapers as they will receive more hits on their sites.