Thomas B. Edsall considers what may happen to the New York Times if the company faces insolvency, as some expect in a year or two. Edsall argues that if the Sulzberger-Ochs family is forced to sell the newspaper to the highest bidder, the results could be disastrous for the quality of the respected publication. As an alternative, though, the family could sell its shares of the Times to whomever they wanted, giving their chosen buyer effective control over the newspaper.