David Kaplan of PaidContent shares his advice for newly hired Jennifer Preston, the New York Times’ social media editor. Kaplan notes that many of the ways that newspapers are currently using social media, especially Twitter, are working. Thus, he cautions Preston against trying to "fix what isn’t broken" or establish too tight a clamp on what editors and journalists can express in these forums. After all, he contends, people aren’t interested in interacting with a faceless institution, but with other human beings. And that’s what all that twittering presently offers. Read the PaidContent.org post. — May 27, 2009.