Gawker Media has added another vertical to its lists of blogs, the likes of which include the media gossip Gawker and gadget-friendly Gizmodo. The newest addition, however, is unique among the offerings because it is a sponspored blog. BloodCopy, the new blog, is an HBO project, completely funded and written by the cable channel to promote its vampire series, True Blood. Gawker’s site will feature crossposts from BloodCopy just like the rest of its verticals. Gawker’s vice president of sales and marketing, Chris Batty, has stated that the site hopes that such sponsored ads become the major funding for their efforts in the future.