Graydon Carter of Vanity Fair has this advice for struggling newspapers: “Get on a big story with widespread public appeal, devote your best resources to it, say a quiet prayer, and swing for the fences.” He cites the compelling example of London’s Telegraph, which has devoted 120 broadsheet pages to its expose on the expenses of members of Parliament. It led to the resignation of the Speaker of the House of Commons, not to mention the selling out of the Telegraph issue that broke the story, plus an additional 600,000 copies.
You can read the Vanity Fair article here as well as view the Telegraph’s coverage of MPs’ expenses here.