Step by Step. That's how we are launching a Center within a Center. Our focus is squarely on Women and Communication Leadership and creating a Center within CCLP for training and research. It is surely something needed as more and more women (and men) in the Communications Industry find themselves out of a job or forced to reinvent their skill set in this challenging and complicated economic time. Our goal is a robust training institute for women in Communication Leadership. But, first we needed a baseline look at the industry…….Continue Reading Women in Communication Leadership
Month: September 2009
More journalists migrating to nonprofits
Three award-winning journalists have quit their jobs to work for the Texas Tribune, a new nonprofit venture expected to launch in November. The organization has already raised $3.5 million to sustain itself for the next three years. You can read the Editors' Weblog post here…….Continue Reading More journalists migrating to nonprofits
Tax breaks for Wisconsin papers
A senator from Wisconsin has proposed a plan that would exempt any buildings associated with a news publication from paying property taxes. While an overall newspaper bailout is still being considered, some believe these targeted tax breaks are more realistic quick fixes. You can read the Editors' Weblog post on their site here…….Continue Reading Tax breaks for Wisconsin papers
CNN launches paid iPhone application
While most iPhone applications are free, CNN is charging $1.99 for its revamped mobile tool in an effort to boost revenue. The new application allows users to become their own reporters and facilitates citizen journalism by having an easy iReport upload feature. You can read the article on the Huffington Post site here…….Continue Reading CNN launches paid iPhone application
Newsweek’s argument for letting papers die
With President Obama saying he would listen to proposals for helping struggling newspapers, some think it better to let weak publications die and let the stronger business models emerge on their own. This post by Daniel Lyons also suggests papers should consider buying up successful sites like POLITICO or The Daily Beast to save themselves. You can read the post on Newsweek's website here…….Continue Reading Newsweek’s argument for letting papers die
Perry Directs Supporters Through Twitter, Facebook
The Austin American-Statesman quoted Faculty Fellow Thomas Hollihan about social media in political campaigns. Hollihan said that campaigns are embracing social media because it costs virtually nothing "to penetrate deeper into communities of like-minded people than [they] could have before."……Continue Reading Perry Directs Supporters Through Twitter, Facebook
Targeted advertisements and online privacy
As Congress and the Federal Trade Commission seek enhanced online privacy protection, the news industry is exploring ways to use online information to turn a profit. Looking for ways to stay afloat in the face of lagging paper sales and ad revenue, some newspapers are seeking revenue lifelines from their online sites. The Newspaper Association of America (NAA) recently asked companies to present proposals on "paid content" solutions. The NAA's request itself indicates an interest in gaining reader information. One question asks whether proposed platforms can "provide an information barter environment with appropriate privacy and other protections (i.e. access to……Continue Reading Targeted advertisements and online privacy
Kachingle: alternative to paid content model
Kachingle, a new crowdfunding application expected to launch in October, asks users to donate $5 a month in exchange for all open content online. Users can designate if and how they want to split their donation among different news outlets. You can read the Editors' Weblog post here…….Continue Reading Kachingle: alternative to paid content model
CBS teams up with foreign news site
In an effort to increase its foreign affairs coverage, CBS has partnered with GlobalPost, which has 70 correspondents in 50 countries around the world. This partnership between a broadcast organization and an online outlet may be a blueprint for future integration. You can read the New York Times article here…….Continue Reading CBS teams up with foreign news site
News Corp. convinced paid content will work
A leaked internal memo reveals that a survey in the United States, Great Britain and Australia of a pay-for-news model was mostly positive. This, however, is in stark contrast to recent survey that showed only 5 percent of readers are willing to pay for online content. You can read the post on PaidContent.org's website here…….Continue Reading News Corp. convinced paid content will work