The Attributor Corp has joined with a group of online publishers to form the Fair Syndication Consortium (FSC), a venture that hopes to gain advertising revenue from sites that reproduce their content. Attributor already works with the AP and the Financial Times to track their content, so that those organizations can request that their work be taken down if used inappropriately. Now, however, the FSC hopes to use that same technology to track the use of their content and persuade the reproducers to share in the advertising revenue.
You can read the announcement on the Editors’ Weblog here.
UPDATE: The Consortium, which now includes POLITICO, Reuters, among others, held its first meeting Monday. Attributor found that for every one viewer who reads an article on the producer’s website, another five find it in full elsewhere.
You can read the Editors’ Weblog update here.