Papermotion might be the start of an entirely new way to consume newspaper advertising. Created by a French company, Total Immersion, and an Australian firm, the Dreamscape Group, this new technology uses a printed image. When put in front of a webcam, it creates a three-dimensional image on the computer, complete with music. 20th Century Fox is the first major company to employ this type of advertising for their upcoming film, Night at the Museum: Battle of the Smithsonian.
Read the Editors’ Weblog post and watch the demonstration video.