The retired president of Cox, Jay Smith, and the former editor of the Rocky Mountain News discuss their ideas for the newspaper’s industry to monetize their content. Smith argues that the newspapers individually lack power, and probably do not produce much that they can charge for. However, he suggests that the AP does have that power. He cites one of countless examples: “How much might, say, the soft drink industry pay for a daily report of EVERY news item of interest printed in every U.S.newspaper?”