Alejandra Campoverdi is a nationally recognized advocate for educational opportunity and women’s health, bestselling author, founder, and former White House aide to President Obama.
Alejandra’s national bestselling book, FIRST GEN, is the winner of the Dolores Huerta Award by the International Latino Book Awards, the Martin Cruz Smith Award, and was chosen by the Council for Opportunity in Education as their national book club selection for first-generation and low-income students at colleges and universities across the country.
Alejandra is the Founder of the First Gen Fund, a 501c3 nonprofit that provides direct relief hardship grants to first gen students. Previously, Alejandra served in the Obama White House as White House Deputy Director of Hispanic Media. She produced the groundbreaking PBS health documentary Inheritance, and founded the LATINOS & BRCA awareness initiative in partnership with Penn Medicine’s Basser Center for BRCA.
Alejandra holds a Master in Public Policy from Harvard University’s Kennedy School of Government and graduated cum laude from the Annenberg School for Communication & Journalism at the University of Southern California. Alejandra is a former Commissioner for the California Children and Families Commission, also known as “First 5 California”and is the 2025/2026 Writer in Residence at Cal State University, Bakersfield.