Alejandra Campoverdi is a nationally recognized women’s health advocate, author, founder, producer, and former White House aide to President Obama. 

Alejandra’s national bestselling book FIRST GEN explores the emotional toll of social mobility on those who are first gen. She produced and appeared in the groundbreaking PBS documentary Inheritance, named one of the “best documentaries of 2020” by ELLE Magazine. She also founded the LATINOS & BRCA awareness initiative in partnership with Penn Medicine’s Basser Center for BRCA. Alejandra previously served in the Obama White House, initially as Special Assistant to the Deputy Chief of Staff for Policy, and later as White House Deputy Director of Hispanic Media, where she developed and implemented the White House’s communications strategy directed towards the Latino community around a broad range of issues.

Alejandra holds a Master in Public Policy from Harvard University’s Kennedy School of Government and graduated cum laude from the Annenberg School for Communication & Journalism at the University of Southern California. Alejandra is a former Commissioner for the California Children and Families Commission, also known as “First 5 California.”

Alejandra currently serves on the boards of Harvard’s Shorenstein Center on Media, Politics and Public Policy; the Friends of the National Museum of the American Latino; and the California Community Foundation.