Bruce Koon

Bruce Koon is a pioneering journalist who led transformations of print and broadcast organizations into successful digital news operations. He was News Director for KQED, one of the largest NPR- and PBS-affiliated public radio/television stations in the nation, for nearly 8 years, and held several editor positions during 11 years with Knight Ridders digital divisions, including Executive News Editor. He was a founding board member of the Online News Association and served two terms as president. His newspaper reporter and business editor career included the Wall Street Journal, the National Observer, San Francisco Chronicle, San Francisco Examiner and the Oakland Tribune.

Koon has served as an adviser for the Maynard Institute for Journalism Education, the Markkula Center for Applied Ethics at Santa Clara University, the Knight Digital Media Center at the University of Southern California, and J-Lab (The Institute of Interactive Journalism) at American University.

He is currently a media consultant-writer on media technology, the digital economy and the sustainability of local news. In 2018, he became a writing coach at CC Spin in San Francisco, a high school newspaper program of the California Scholastic Journalism Initiative.

Contact Koon at