Gina Chen of Save the Media suggests a new type of newspaper Web site. To work, though, newspapers must recognize two truths: "(1) The mass audience is dead, (2) The product of newspaper Web sites is not news." The new site would let users choose their activities — from reading the latest top story to doing a crossword puzzle to reviewing a new video game. Chen calls this idea a hyperinterest page, which like Twitter would gain popularity through word of mouth. You can read the post by Save the Media here…….Continue Reading Hyperinterest pages may be the future of newspaper sites
Category: News
Telegraph demonstrates power of the press
Graydon Carter of Vanity Fair has this advice for struggling newspapers: "Get on a big story with widespread public appeal, devote your best resources to it, say a quiet prayer, and swing for the fences." He cites the compelling example of London's Telegraph, which has devoted 120 broadsheet pages to its expose on the expenses of members of Parliament. It led to the resignation of the Speaker of the House of Commons, not to mention the selling out of the Telegraph issue that broke the story, plus an additional 600,000 copies. You can read the Vanity Fair article here as……Continue Reading Telegraph demonstrates power of the press
Philadelphia Inquirer may charge for content
The Philadelphia Inquirer website may begin charging for its online content by the end of the year. Brian Tierney, the owner of Philly.com, said he would push to get money from Google for their content that appears on the search engine's site. Tierney remains optimistic about the printed newspaper's viability, postulating that the paper would continue to be published for the next 20 years. You can read the article from MyFoxPhilly 29 here…….Continue Reading Philadelphia Inquirer may charge for content
Russian media partners to cover national news
Two rival Russian news agencies have joined together to cover and share national news with about 600 regional media outlets. The partnership between RIA Novostiand Interfax is a conscious, yet temporary, effort to support the struggling regional news organizations. Regional outlets will be able to subscribe to the content, including video and photos, for free. You can read the Editors' Weblog post here…….Continue Reading Russian media partners to cover national news
Hearst Magazines defies convention, and scores
Hearst Magazines, a company that owns Food Network magazine, Cosmopolitan, Esquire and others, has been performing remarkably well, despite the economic climate. The company has countered conventional wisdom in several ways: by keeping its magazine content only in print, expanding the size of its magazines and raising the price of the printed copy. All of this seems to be paying off for Hearst. You can read the New York Times article here…….Continue Reading Hearst Magazines defies convention, and scores
Starbucks to brew Morning Joe show
Starbucks is to become a naming sponsor of MSNBC's "Morning Joe," the morning news show hosted by Joe Scarborough. New graphics and a voiceover will announce, "Morning Joe, brewed by Starbucks." Howard Schultz, the chief executive of Starbucks, notes the partnership demonstrates that "the rules of engagement in marketing and advertising have changed quite significantly." You can read the article in the New York Times here…….Continue Reading Starbucks to brew Morning Joe show
Editorial cartoons comment on newspaper industry
Slate has amassed a collection of editorial cartoons commenting on the state of the newspaper industry. Most lament the demise of newspapers, especially the cost to democracy. You can view the entire gallery of cartoons on Slate's website here…….Continue Reading Editorial cartoons comment on newspaper industry
Sizing Up Leadership In The Face Of Crisis
Investor's Business Daily featured Distinguished Fellow Warren Bennis, recognizing him as a trailblazer in the field of leadership studies. "Bennis has advised five U.S. presidents, sold millions of books and published thousands of articles," the story noted. "Leaders have a creative idea to get out of the ordinary and set goals for the unknown," Bennis said. "It takes a certain kind of courage and confidence. They have an idea for the possibility of being big."……Continue Reading Sizing Up Leadership In The Face Of Crisis
Newspaper meeting and antitrust issues
Ben Sheffner at Slate discusses the potential legal liabilities of the Illinois meeting of newspaper executives, which included representatives from the New York Times, Gannett, McClatchy, the Associated Press and others. The purpose of the meeting, called "Models to Monetize Content," was clearly the publications' attempts to survive the perils of the industry. But Sheffner discusses how such a meeting, and the subsequent installation of pay walls or subscriptions requirements, could seem to violate antitrust law. You can read the article from Slate here…….Continue Reading Newspaper meeting and antitrust issues
Some overlooked problems of pay walls.
In light of yesterday's meeting of newspaper executives, the purpose of which was to see how to monetize online content, Zachary M. Seward of the Nieman Journalism Lab notes overlooked arguments against instituting pay walls. He highlights the perils of trying, and ultimately failing, to implement a successful pay well system. He also argues that pay walls are better at protecting the printed editions than generating income. You can read the Nieman Journalism post here…….Continue Reading Some overlooked problems of pay walls.