George Schweitzer is a media marketing leader best known for helping transform CBS into America’s Most-Watched Network. In his almost 3 decades leading CBS Marketing, he was responsible for promoting many of TV’s biggest entertainment, news and sports franchises including The Big Bang Theory, CSI, 60 Minutes, The Late Show with David Letterman and Stephen Colbert, the Grammys, the NFL, Super Bowls, College Football, March Madness, and Winter Olympics.
He guided CBS Marketing during the explosion of digital and social media, and massive shifts in audience behavior with the introduction of new platforms to view content and new marketing strategies to find content. He is a highly creative and strategic media and technology leader, speaker and advisor.
In addition to his advisory roles, he is on the Board of the 92nd Street Y, New York, a world-class cultural center that connects people globally, through arts, education, entertainment and conversation.