Neal A. BaerGeorge F. Schweitzer is a media marketing leader best known for helping transform CBS into America’s Most-Watched Network. In his almost 3 decades leading CBS Marketing, he was responsible for promoting many of TV’s biggest entertainment, news and sports franchises including The Big Bang Theory, CSI, The Good Wife, 60 Minutes, The Late Show with David Letterman and Stephen Colbert, the Grammys, the NFL, Super bowls, College Football, March Madness, and Winter Olympics.

He guided CBS Marketing during the explosion of digital and social media, and massive shifts in audience behavior with the introduction of new platforms to view content as well as new habits like streaming and binge-watching. Under his direction, CBS introduced numerous innovative concepts, including several award-winning fall premiere promotions and dozens of cross-platform creative campaigns. He is a highly creative and strategic media and technology leader, speaker and advisor.

He has received wide industry recognition for his impact, including Entertainment Marketer of the Year by Entertainment Weekly, Marketer of the Year by Brandweek magazine and twice named to the Advertising Age Marketing 100. He was honored with the Brand Builder and Pinnacle Awards from Promax, the entertainment media marketing association.