Author urges U.S. public diplomacy to include debates about media content standards

WASHINGTON – What is good for U.S. media businesses but bad for American diplomacy? That is the question posed at today's CCLP Washington forum by Martha Bayles, author of "Through a Screen Darkly: Popular Culture, Public Diplomacy, and America's Image Abroad". Author Martha Bayles with Pubic Diplomacy Council president Don Bishop (left) and CCLP senior fellow Adam Powell (right) Since 1999, she said, U.S. media companies have more than quadrupled their revenue from overseas sales. But more and more, Bayles argued, the content is offensive to foreign audiences — and it misrepresents the United States….

How “Next Generation Public Diplomacy” Will Build US-China Trust: New Report by USC Annenberg and Peking University

The United States and China are more closely connected than ever before, but surveys show that trust between the two countries has declined in the last three years. At a time when global collaborations are crucial for tackling issues like climate change, how can the US and China build trust despite differences in values, politics, and communication styles? The Millenials offer hope: "While majorities of Americans and Chinese see the other country in a negative light, half of those under age 30 have a favorable impression of the other country," states the report just released by the USC Annenberg School…

Chinese TV expands into social media, with new app – for reporters

WASHINGTON – Chinese state television has embraced social media as a tool to expand its influence, according to its top consultant in the U.S. Speaking at a CCLP forum here, Jim Laurie described CCTV's expansion into social networks. Laurie said 300 CCTV reporters worldwide will soon carry a unique app that, as soon as they file a report, simultaneously transmits versions to China's Weibo, which has 369 million users, and to its English-language Facebook and Twitter sites here in the U.S….