Klein Co-Authors New Paper on Entrepreneurial Journalism Education

CCLP executive in residence Jeffrey S. Klein and visiting CCLP researcher María José Vázquez Schaich published a paper in Observatorio Journal titled "Entrepreneurial journalism education: where are we now?" The study investigated how entrepreneurial skills are taught in journalism schools around the globe, exploring trends in the courses' objectives, the challenges faced by lecturers, and how these pioneering courses are integrated into each school's curriculum. Klein and Vázquez have worked together in the past to write a case study examining the viability of online community news sites. After studying how the fundamental changes in the media industry are forcing…

Columbia Journalism School features CCLP case study

Describing it as “a powerful new case on the business of media,” the Columbia Journalism School announced that it will feature CCLP’s research work on the Long Beach Post as a new case study for use in its prestigious Knight Case Studies Initiative. The case study, The Jury is Out: The Long Beach Post and Online Local News, is authored by CCLP Executive-in-Residence Jeffrey S. Klein and Research Associate María J. Vázquez. The report is available for journalism educators and students throughout the country and will be used as a teaching resource on the future of online community news websites….

15 Ways to Generate Revenue for a Community News Web Site

My co-author María J. Vázquez and I recently finished writing a case study on a hyperlocal community news site in Long Beach California, the Long Beach Post. As with so many of these entrepreneurial sites, the founders were doing a great job of journalism and technology. The challenge was on the business and sales side. How do you effectively generate revenues to sustain the enterprise? Here are 15 suggestions to consider if you are building a community news web business, or any web content business for that matter. 1. Webinar. Find a topic of interest to an audience and a…

CCLP researchers examine viability of online community news sites; Report profiles challenges facing Long Beach Post

As local print, radio and television news divisions struggle to stay afloat, online community news sites are increasingly filling the gaps left by traditional news outlets. But, do these hyper-local, online startups offer a sustainable business model different from their traditional counterparts? The USC Annenberg Center on Communication Leadership & Policy (CCLP) seeks to answer that question with the publication of a new case study on the challenges facing the Long Beach Post, an online news website launched in 2006. The report, "Online Community News: A Case Study in Long Beach, California — What It Takes to Survive and Thrive"…

Journalism entrepreneurship on the hyperlocal level – a case study in community news

“There is a profound crisis taking place in American journalism.” That is the introductory line to the case study being published today by the USC Annenberg Center on Communication Leadership & Policy. My coauthor, María Vázquez, and I hope that this case, which focuses on the real life trials and tribulations of a four year old community news web site in a suburb of Los Angeles, will add to the admittedly parse academic literature on what some people call “hyper-local news”. Existing news magazines and newspapers face serious threats to their continued profitability and viability. The future outlook for local…

Boot Camp for Journalism Entrepreneurs

Last week, I was an instructor at the News Entrepreneur Boot Camp 2010 at USC. Sponsored by the Knight Digital Media Center, USC Greif Center for Entrepreneurial Studies, theAnnenberg Center for Communication Leadership and Public Policy(CCLP), and the Online Journalism Review, the camp brought together about 20 aspiring entrepreneurs, almost all former journalists, who are trying to create new news/information enterprises in the digital world. If you'd like to watch a video of my session, click here [from the Knight Digital Media Center], or take a look at my power point slides [below]….

Entrepreneurship and the Community Web

In partnership with USC Annenberg’s School of Journalism, Center on Communication Leadership & Policy Senior Fellow and USC Annenberg executive in residence David Westphal convenes a meeting of top producers of web based community news and information to discuss best practices, building audiences, and serving the information needs of local communities. The program also includes presentations by Jarl Mohn, media investor, philanthropist and USC Annenberg board chairman and Jonathan Weber, founder and editor of NewWest.net. This program is part of Dean Ernest Wilson’s Entrepreneurship and Economic Literacy Initiative (ELE). There is no charge to attend, but advance registration is requested….

Stanton’s local strategy: data and citizen participation

Russ Stanton is one of my favorite people. Imagine the stereotype of a reserved, slightly stuffy big-city editor and that's not Russ.The editor of the Los Angeles Times for the last 20 months, Stanton is uncommonly down to earth and available. But the main reason I like him is his public honesty. Stanton's default response is to tell the truth — something that doesn't come easily to most executives struggling to keep their enterprise alive. Asked earlier this year how many news staffers could be sustained if the Times went Web only, Stanton could have been forgiven for taking a…

Fellows Selected for Inaugural News Entrepreneur Boot Camp

Fifteen digital journalists from 10 states have been selected for the inaugural class of the Knight Digital Media Center's News Entrepreneur Boot Camp. Through an intense week of training in audience development, market research, business practices and management, legal issues, and entrepreneurial decision-making, the program will prepare journalists to develop and launch new and sustainable news and information services in the public's interest. The News Entrepreneur Boot Camp will be in Los Angeles in May 2009 and is presented in partnership with the Lloyd Greif Center for Entrepreneurial Studies at USC's Marshall School of Business, the Center on Communication Leadership…