Columbia Journalism School features CCLP case study

Describing it as “a powerful new case on the business of media,” the Columbia Journalism School announced that it will feature CCLP’s research work on the Long Beach Post as a new case study for use in its prestigious Knight Case Studies Initiative. The case study, The Jury is Out: The Long Beach Post and Online Local News, is authored by CCLP Executive-in-Residence Jeffrey S. Klein and Research Associate María J. Vázquez. The report is available for journalism educators and students throughout the country and will be used as a teaching resource on the future of online community news websites….

CCLP researchers examine viability of online community news sites; Report profiles challenges facing Long Beach Post

As local print, radio and television news divisions struggle to stay afloat, online community news sites are increasingly filling the gaps left by traditional news outlets. But, do these hyper-local, online startups offer a sustainable business model different from their traditional counterparts? The USC Annenberg Center on Communication Leadership & Policy (CCLP) seeks to answer that question with the publication of a new case study on the challenges facing the Long Beach Post, an online news website launched in 2006. The report, "Online Community News: A Case Study in Long Beach, California — What It Takes to Survive and Thrive"…