Startups wonder: When will they stop the presses?

"Most U.S. print newspapers will be gone in 5 years." – USC Center for the Digital Future, Dec. 14, 2011 "We'll continue to have a newspaper 7 days a week for many years to come…" – Mark Thompson, CEO, New York Times, March 26, 2014 So how many more years will newspaper presses keep rolling? I know. This is a bit of a fool's errand. It's impossible to know. But it's also an important question – both a marker of the media revolution's course and an imponderable that news startups wrestle with as they imagine their futures. I found myself…

15 Ways to Generate Revenue for a Community News Web Site

My co-author María J. Vázquez and I recently finished writing a case study on a hyperlocal community news site in Long Beach California, the Long Beach Post. As with so many of these entrepreneurial sites, the founders were doing a great job of journalism and technology. The challenge was on the business and sales side. How do you effectively generate revenues to sustain the enterprise? Here are 15 suggestions to consider if you are building a community news web business, or any web content business for that matter. 1. Webinar. Find a topic of interest to an audience and a…