Technology shifts soft power goals from ‘winning hearts and minds’ to forming relationships

WASHINGTON – Successful deployment of soft power in the 21st century requires rethinking not only methods but also goals. That was the message this week from Nicholas Cull, who spoke at a CCLP forum here this week. Cull, who directs the Masters Program in Public Diplomacy at USC, urged policy makers to shift from "winning hearts and minds" to a new framing, enabled and driven by social media. "It is post-statecraft," said Cull. "It's not about 'hearts and minds.' It's about relationships."…

Chinese TV expands into social media, with new app – for reporters

WASHINGTON – Chinese state television has embraced social media as a tool to expand its influence, according to its top consultant in the U.S. Speaking at a CCLP forum here, Jim Laurie described CCTV's expansion into social networks. Laurie said 300 CCTV reporters worldwide will soon carry a unique app that, as soon as they file a report, simultaneously transmits versions to China's Weibo, which has 369 million users, and to its English-language Facebook and Twitter sites here in the U.S….

CCLP Washington, DC policy forum: Media Ownership and the Public Interest

The University of Southern California Annenberg Center on Communication Leadership and Policy and the New America Foundation's Media Policy Initiative present a discussion with industry leaders and top policymakers on media ownership and the public interest. The event will take place on Thursday, Jan. 24 from 2:00-4:30 p.m ET at the Newseum in Washington, DC. Webcast:…

Gallup survey: Cell phones now exceed radio, TV in Zimbabwe

WASHINGTON – Far more households in Zimbabwe have cell phones than have radio or television, according to a Gallup survey released here this morning. And mobile telephones have become a primary source of news and information, exceeding even radio and TV in that country's urban areas. Report briefing available here:gallup-zimbabwe-brief.pdf Power point presentation: Media-Use-in-Zimbabwe-Deck-11-7-12-FINAL-FINAL.pdf According to the survey, 76% of Zimbabwe's households now have a cell phone, while only 60% have a radio and fewer than half have a television set. And in cities, almost everyone has access to a mobile phone – 97% of households – and 86%…

BBC executive producer outlines mobile technology & election coverage strategies

WASHINGTON – The BBC is devoting major resources to deliver its journalism to cell phones and other mobile devices because subscribers of these technologies are the most serious, committed consumers of news. That was the assertion by Dick Meyer, Executive Producer for BBC News, America, at a CCLP forum here yesterday….

Report: Internet freedom in peril, ‘glass three-quarters empty’

WASHINGTON – An annual assessment of global Internet freedom has at best mixed news. The 2012 survey, "Freedom on the Net 2012: A Global Assessment of Internet and Digital Media," by Freedom House, finds repressive governments are becoming increasingly clever in their efforts to block messages and content. Full Report: FOTN 2012 FINAL.pdf "Tactics used are becoming more sophisticated and more diverse," Sanja Kelly, Project Director for the Freedom House survey, said at this morning's briefing, and she pointed to a newly popular method that has spread widely among repressive regimes: defamation….

CCLP launches public diplomacy series in Washington, D.C.

WASHINGTON – Public diplomacy is the focus of a new series of the Center on Communication Leadership and Policy forums that launched last week on August 30th, in Washington D.C. The first program, "The Last Three Feet: Case Studies in Public Diplomacy," was devoted to efforts by the U.S. to establish personal relationships with publics overseas and drew on contributors to the recently published book titled by the same name. The latest book in the Public Diplomacy Series published by the Public Diplomacy Council is now available on, both in paperback and as an e-book. Jean E. Manes, Staff…

Annual Latino State of the Union, Washington D.C.

The Huffington Post noted that CCLP Faculty Fellow Roberto Suro of the USC Annenberg School attended a Washington, D.C., roundtable on Latino law and civil rights issues, and cited him regarding Latinos' public policy concerns. "Latinos are a dynamic population, growing, changing and diverse, so too are their public policy concerns," said Professor Roberto Suro. Read the article in full here….