Targeted advertisements and online privacy

As Congress and the Federal Trade Commission seek enhanced online privacy protection, the news industry is exploring ways to use online information to turn a profit. Looking for ways to stay afloat in the face of lagging paper sales and ad revenue, some newspapers are seeking revenue lifelines from their online sites. The Newspaper Association of America (NAA) recently asked companies to present proposals on "paid content" solutions. The NAA's request itself indicates an interest in gaining reader information. One question asks whether proposed platforms can "provide an information barter environment with appropriate privacy and other protections (i.e. access to……Continue Reading Targeted advertisements and online privacy

CBS teams up with foreign news site

In an effort to increase its foreign affairs coverage, CBS has partnered with GlobalPost, which has 70 correspondents in 50 countries around the world. This partnership between a broadcast organization and an online outlet may be a blueprint for future integration. You can read the New York Times article here…….Continue Reading CBS teams up with foreign news site

New nonprofit venture in Bay Area

KQED Media, The UC Berkeley Graduate School of Journalism and San Francisco financier Warren Hellman have joined forces to create The Bay Area News Project. The online publication will focus on locally produced news from a core team of reporters with the help of KQED and students from Berkeley. You can read about this new venture in the Bay Area on the Editors' Weblog website here…….Continue Reading New nonprofit venture in Bay Area

Paper using Twitter for ad space

The Austin American-Statesman has started using its Twitter account for advertising, which is very strictly monitored under Twitter rules. The paper pays $150 per "tweet" and is limited to only 120 characters twice a day. You can read this article at the Editor & Publisher website here…….Continue Reading Paper using Twitter for ad space

Concern over accountability in journalism

Clay Shirky, a leading mind on how the Internet affects the media, says he is worried about how the decline of newspapers will affect journalism's responsibility to the public. Shirky also believes a paywall is not the ultimate solution to challenges facing the news industry. You can read Shirky's opinions in the latest post by the Nieman Lab…….Continue Reading Concern over accountability in journalism