As Congress and the Federal Trade Commission seek enhanced online privacy protection, the news industry is exploring ways to use online information to turn a profit. Looking for ways to stay afloat in the face of lagging paper sales and ad revenue, some newspapers are seeking revenue lifelines from their online sites. The Newspaper Association of America (NAA) recently asked companies to present proposals on "paid content" solutions. The NAA's request itself indicates an interest in gaining reader information. One question asks whether proposed platforms can "provide an information barter environment with appropriate privacy and other protections (i.e. access to……Continue Reading Targeted advertisements and online privacy
Day: September 28, 2009
Kachingle: alternative to paid content model
Kachingle, a new crowdfunding application expected to launch in October, asks users to donate $5 a month in exchange for all open content online. Users can designate if and how they want to split their donation among different news outlets. You can read the Editors' Weblog post here…….Continue Reading Kachingle: alternative to paid content model
CBS teams up with foreign news site
In an effort to increase its foreign affairs coverage, CBS has partnered with GlobalPost, which has 70 correspondents in 50 countries around the world. This partnership between a broadcast organization and an online outlet may be a blueprint for future integration. You can read the New York Times article here…….Continue Reading CBS teams up with foreign news site